What is a B2B brand?
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain where one company will purchase raw materials from another to be used in the manufacturing process. In B2B dropshipping, a business (the retailer or reseller) sells products to another business (the buyer or client) without holding the inventory. The retailer acts as an intermediary, connecting the buyer with suppliers or manufacturers who directly fulfill the orders.