Is mycar owned by Kmart?
Maybe we sound a little familiar. If we do, it’s because you used to know us as Kmart Tyre & Auto Service. We’ve been around since 1969, as part of the Wesfarmers group of companies, and operated as Kmart Tyre & Auto Service until 2019, when we rebranded to mycar following the sale to Continental A. G. The German manufacturing giant Continental AG purchased the chain in 2018 and undertook a complete rebrand from Kmart Tyre and Auto to Mycar. In many ways, it was simply a change of brand; the promise to deliver customer service at the highest level remained strong.The Kmart Tyre & Auto Service stores adopted a fresh new look under the mycar name, with our locations rebranded by mid-September of that year.
What are the weakness of MRF tyres?
For MRF, their strengths include their strong brand image and large distribution network. Their weaknesses are their higher prices compared to competitors and lack of focus on large commercial tires. JK Tyre’s strengths are their quality focus and reasonable prices, while their weakness is lower brand awareness. If one prioritizes branding and premium image, CEAT emerges as a strong choice. On the other hand, JK Tyre has an advantage in technological innovation and value segment. Both companies are working on their respective areas of strength and calling one ‘better’ than the other is tough.