Who owns Lassa tires?
Founded in Turkey in 1974, Lassa is now a brand belonging to the Japanese manufacturer Bridgestone. Lassa is one of the major tire producers in Europe with two factories in İzmit and Aksaray in Turkey, covering a total area of 500,000m². The foundations of Turkey’s leading established brand Lassa were laid back in 1974. Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation.