Is Ford losing money?
Overall, Ford lost $11. The electric vehicle losses were offset by substantial profits in divisions that make internal-combustion vehicles and sell vehicles and services to commercial customers. EVs and Technological Advancements Discontinuing sedans allowed Ford to free up resources for electric vehicle (EV) development and hybrid technologies. Investing in these areas was key, as investors wanted to improve profitability and compete in this new market with players such as Tesla.
What is the Ford Super Duty incentive for May 2025?
In May 2025, a Ford Super Duty discount offers up to $2,500 off the 2024 Ford Super Duty and 2025 Ford Super Duty in select markets. The employee pricing program for everyone remains available nationwide on the 2024 model, which FoMoCo has extended into July. With Ford Employee Pricing car shoppers will see prices that are below the Manufacturer’s Suggested Retail Price (MSRP). While there is no set discount or percentage, the typical Ford Employee Pricing discount is an estimated $2,000 below the dealer invoice price.